Management Team
R.J. Phipps
CEO
As company CEO, R.J. Phipps oversees all strategic functions of Net Atlantic. R.J. has a singular focus of providing the best customer experience possible for all clients.
R.J. brings over 20 years of experience to his position. In addition to his executive leadership, RJ comes from a technical foundation with strong data management, analytical, and technical problem solving skills. R.J.'s command of email and internet protocols is unparalleled, and he has established himself as a thought leader in the field among his peers.
R.J. has most recently spearheaded the wildly successful launch of NextMail, the company's modern new flagship email marketing product. Working closely with valued long-term clients, the product team, and the software development team, RJ has coordinated these efforts to achieve a highly effective email marketing software platform.
R.J. is an active member in multiple local technology groups such as New England SQL Server user group and Boston Business Intelligence. Outside of work, R.J. enjoys street and mountain biking throughout New England and kayaking throughout the lakes, rivers and oceans nearby. R.J. volunteers for the dog rescue organization called Sweet Paws. He also volunteers at the White Mountain National Forest and Appalachian Mountain Club (AMC) doing trail hiking trail maintenance and "adopt a trail" initiatives.
Andrew Lutts
Founder & Strategic Advisor
Since the company’s inception in 1995, Andy Lutts has been responsible for the vision and strategy of Net Atlantic. A pioneer in the field of email marketing, Net Atlantic has thrived under Andy's leadership to become one of the nation's premier Email Service Providers. Andy's focus on dynamic growth in leading technologies spurred the company to a place on the Inc. 5000 List of Fastest-Growing Companies, a feature in Forbes magazine, and a dozen product offerings.
Andy received his Bachelor's degree in Professional Writing from Carnegie Mellon University. After graduation and positions in the fields of finance and publishing, he came to appreciate the power of the internet and specifically email as a highly effective communication medium.
Andy is the author of two published books, and is an active volunteer on boards and committees of many organizations, including the Enterprise Center at Salem State University, True North Bank, North Shore Chamber of Commerce, and various other business and community groups. Andy has also volunteered at Care Dimensions (formerly Hospice of the North Shore).
In his free time, Andy likes to read and write, study entrepreneurship, fish for striped bass, work on classic cars, hike in the mountains of New England, and study A Course in Miracles.